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Numbered editions of twelve·Made once you order it·10% of every sale goes to conservation·Free shipping across Europe over €150·Drop I closes 29 October·

The pledge

10% of every sale goes to conservation.

Of the price, not the profit. It is calculated on every order before shipping and tax, shown on every product page, and reported every season.

Atlantic coastline

How it is calculated

Simple on purpose.

Percent-of-profit pledges are easy to make and hard to check. Ours is on the sale price, so you can do the sum yourself on every page. If a piece costs €165, €16.50 goes to conservation. Shipping and taxes are excluded.

Pledged to date

€0

We count from the first order. This number updates as pieces are made and paid for, and we publish the transfers every season.

Where it goes

Three places, chosen carefully.

Ocean partner

Reef restoration and marine protection in the Indian Ocean around Mauritius

Partnership in progress

Forest partner

Native forest restoration and endemic species recovery in Mauritius

Partnership in progress

Rivers & wetlands partner

Freshwater habitat and migratory species, Europe and beyond

Partnership in progress

We are finalising partnerships with established, audited organisations in each area. Names and agreements will be published here before the first transfer is made.

Why

Force of nature.

Clothing made for the sea and the sun borrows everything from the places it is made and worn in. Ours is made on an island in the Indian Ocean. A swim short that never sees clean water is a strange object. We would rather make fewer pieces, make them properly, and put a fixed share of each one back into the coastlines and forests that make them worth wearing.

Making to order is the other half of the same idea. There is no overstock to discount, no end-of-season landfill, and no pressure to sell what nobody asked for.

How made to order works